![]() ![]() 1998 was to be a year of great change for Disfear, however, as on the one hand they lost vocalist Jeppe Lerjerud, but - on the other - gained a vocalist who had not only the vocal chops to deliver on the sound the band was pummeling audiences with, but also a pedigree relatively unmatched by most in Sweden at the time. The album was their only full length release for Distortion, and in 1997, the band signed with Osmose to release their sophomore album, Everyday Slaughter. While their 1993 EP, A Brutal Sight of War, was critically well-received, it was to be the 1995 full length, Soul Scars that was to bring them fully into the limelight of their genre, touring with groups with such luminaries as GBH, DRI, and Doom. Anti-Bofors released one solitary 7-inch, before taking on the Disfear moniker in time for their 1992 self-titled debut EP. ![]() While the Nykoping, Sweden band would go on to weather a few line up changes and periods of relative inactivity, Disfear would build momentum with each release (and, in some cases, with roster additions) to become one of Europe's premier punk metal hybrid band of the 21st century. And if you haven't, get ready - this book will change the way you think about marketing forever.One of the many bands who took the (often overlooked) sounds of legendary punk/metal hybrid act (also referred to as the godfathers of the D-Beat sound) Discharge to heart, Disfear started out as Anti-Bofors in 1989. If you read and loved How Brands Grow, it's time to move to the next level of marketing. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you. This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. ![]() Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. ![]()
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